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The Olson Company family

The Olson Company's efforts to redefine the in-town lifestyle by bringing high-quality, transit-oriented new homes in reach of more Californians are bolstered by the support and expertise of our dedicated team of employees.

Our success is a direct result of the people who make up the Olson Company family. Our associates bring diverse backgrounds to their work and vital experiences from within and outside the housing sector.

Their desire and commitment to enhance the communities with which we work and to introduce more Californians to the in-town lifestyle plays the greatest role in our success.

Senior management team

Stephen E. Olson
Chairman & CEO

Drawing on over 20 years of experience in real estate finance and development, Mr. Olson has spearheaded The Olson Company's vision and strategy since its inception. In addition to being named America's Builder of the Year in 2000 by Professional Builder Magazine and Distinguished Alumni of the Year by Pepperdine University, Mr. Olson's contributions to community development and improvement have also been honored by a host of California state and city agencies.

Prior to founding The Olson Company, Mr. Olson held posts as Vice President at Dean Witter and Company, President and Chief Executive Office of Signet Scientific Company, and founded a publicly traded manufactured housing company.

Having received his Bachelor of Arts from the University of Redlands and his MBA from Pepperdine University, Mr. Olson also completed postgraduate studies in finance at Claremont Graduate School.

In addition to working to improve housing opportunities, restore downtown neighborhoods and promote transit-friendly living, Mr. Olson is a dedicated member of the corporate community. He currently serves on several Boards of Directors, including those of First Consulting Group, First Bank of Beverly Hills, Aquarium of the Pacific, Flowline, Inc., "C" Enterprises, King's Seafood Company, Pepperdine University, and the Pepperdine School of Public Policy.

Scott Laurie
President and COO

Scott Laurie is President and COO of Olson Homes. In this capacity he oversees all homebuilding operations for the Regional Divisions in Northern and Southern California.

Mr. Laurie was previously with KB Home for 9 years holding various management positions during his tenure. These positions include Manager of Asset Management and Acquisition at KB Home Corporate, Vice President of Land Acquisition and Development at the Greater Los Angeles Division, Executive Vice President of the Inland Valley Division and President of the Inland Valley Division.

Prior to joining KB Home, Mr. Laurie worked for a Southern California builder in Land Acquisition and Planning.

Mr. Laurie earned a Bachelor of Science degree from the University of Southern California, Urban Planning and Development in 1996.

Mario A. Urzua
Senior Vice President, Finance

Mr. Urzua is responsible for managing relationships with our bank group and raising project level debt and equity. Prior to joining DenCity, Inc. in 2004, Mr. Urzua was the Chief Financial Officer for GreenPark Group, a Warburg Pincus venture. Prior to joining GreenPark, he spent three years with Colony Capital, Inc/Colony Advisors, Inc., where he was responsible for the financial reporting for two private equity real estate partnerships with net assets in excess of $1.6 billion. He also spent three years with Coopers & Lybrand, LLP, where he was a senior associate providing professional services to a number of clients in various industries. He holds a B.A. in Economics from the University of California, Los Angeles and is a Certified Public Accountant.


William E. Holford
President, Olson Communities

Mr. Holford is responsible for directing the operations of Olson Communities along with managing corporate branding, marketing, promotions and sales efforts. Mr. Holford began his professional career in the airline industry in sales and marketing management working for American, Continental and Long Beach-based Jet America Airlines. Mr. Holford joined The Walt Disney Company in 1989, directing the sales and marketing program for The Walt Disney Company’s West Coast attractions, including Disneyland Theme Park and Resort. In 1993, he was appointed Director of Sales & Marketing for Disney Sports Enterprises’ newly created sports franchise, The Mighty Ducks of Anaheim. In 1996, Disney acquired the Anaheim Angels Baseball Club with Mr. Holford overseeing the re-branding of the team and newly remodeled Edison Field Ball Park. During his 10-year career with The Walt Disney Company, Mr. Holford was a recipient of the Advertising Age Magazine “Marketing 100” Award for marketing excellence. Prior to joining DenCity, Inc., Mr. Holford served as a Director of Marketing for Rusty International, a global company specializing in the action sports industry. Mr. Holford attended California State University, Long Beach and has served on the Board of Directors of Southern California Special Olympics.


Todd J. Olson
President, Olson Community Development

Mr. Olson heads the land acquisition, forward planning and entitlement activities for DenCity, Inc., working with over 63 California cities and agencies. Mr. Olson has over 10 years of experience with DenCity, Inc. Prior to joining DenCity, Inc., Mr. Olson served as marketing executive with “C” Enterprises, providing computer solutions nationally to public institutions. Mr. Olson received his Bachelor’s degree in business administration from the Entrepreneurial School at the University of Southern California.


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