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Pacific Walk Makes an Impression in the South Bay by Branding Sand in El Segundo and Dockweiler Beaches

May 17th, 2012

Beach goers are invited to Shoot! Share & Win! in Pacific Walk’s Facebook Photo Contest
this Memorial Day Weekend

Shoot! Share & Win! Facebook Photo Contest

El Segundo, CA.-Olson Homes, the leading developer of in-town urban living, is making an impression in the cities of El Segundo and Westchester literally by branding the sand at local beaches this Memorial Day Weekend with messages meant to be shared on Facebook and social media channels. The sand messages are meant to build awareness for Pacific Walk and Gateway Walk new home communities in the South Bay.

Taking advantage of Social Media is nothing new for Olson Homes. An early adopter in the housing industry since the beginning of Twitter and Facebook, Olson Homes has built a loyal online audience of followers. This Memorial Day Weekend Olson is launching their “Share & Win! Facebook Photo Contest” where beach goers are encouraged to comb the beaches, find the messages, take a photo with the stamped message and upload it to enter. After voting, one winner will walk away with a 55” Insignia LCD-HDTV. The contest is designed to encourage sharing. The more shares and votes a photo gets, the greater the chance of winning. Rules and how to enter the contest are available on Olson Home’s Facebook page by visiting

While the contest is a fun Memorial Day distraction, homebuyers will enjoy coastal living with a small town feel at Pacific Walk™. Hop on a bike and ride the short distance to the beach for swimming, surfing and volleyball. Or head the other way into charming downtown El Segundo, with shops, restaurants, great schools and a wonderful small town atmosphere. Pacific Walk offers the best of both worlds that is ideal for an active lifestyle.

Pacific Walk’s Sales Center and model home is open Memorial Day Weekend for model tours and info. Sales Center hours are daily from 11am – 7pm and weekends from 10am to 6pm.

At completion, Pacific Walk will consist of 12 attached townhomes, ranging in size from 1,640 to 1,661 sq. ft., with 3 bedrooms, 2.5 baths, and 2 car side-by-side or tandem garages. Expected to be completed in 2012, Pacific Walk will offer desirable commutes to the nearby employment centers in the South Bay – including Los Angeles, Hawthorne, Manhattan Beach, and Marina Del Rey, as well as close proximity to the nearby beaches, and many retail, dining and entertainment options.

“The Pacific Walk community represents the best of in-town living,” said Scott Laurie, President and COO of The Olson Company. “Located close to the beach, as well as El Segundo’s charming village filled with shops and cafés, Pacific Walk caters to those with an active, dynamic California lifestyle.”

The homes, built to exceed LEED green living standards, feature energy efficient amenities including Energy Star appliances; water efficient and lead-free faucets; highly water efficient toilets; auto shut-off motion sensors in all baths, space saving tank-less water heaters, and built-in recycle bins, among many other features.

The Olson Company’s numerous successful urban living developments across Southern California over the last 22 years reflect its commitment to the homebuyer as top priority. With its notable homeowner satisfaction, The Olson Company has garnered prestigious Eliant Awards in six categories in 2010, including a number one ranking for the “Design Selection” experience, and second for delivering an incredible experience during the Purchase, Construction, and Customer Service phases, and ranked second for “Overall Quality” and “Sales from Referrals.” The Olson Company believes in “livability,” and implements a thoughtful and detail-oriented approach from concept through execution. As part of their unique approach to providing these communities, The Olson Company understands all that goes into buying a new home and provides tailored services to support the needs of homebuyers, such as financial education and continued support services.

The Pacific Walk Sales Office is located at 616 West Imperial Ave., El Segundo, CA, 90245. For more information or to sign up for the interest list, visit the new website at For additional information on other Olson Homes communities visit: