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The overarching concern however is whether or not Millennials will buy homes at all. The answer according to Mace is yes. Of those surveyed unequivocally 90 percent want to own homes and they believe that they will Mace explained. The anticipation is that by 2020 70 percent will . . . move into this rite of passage called homeownership. The anticipated influx of new Millennial homeowners is causing the homebuilding industry to take note particularly given the specific set of values that have come to characterize this dominant population. The living connected mindset of Millennials for instance not only translates into an attraction to active dense and mixed-used spaces but also to multigenerational living. The growth in multigenerational households and fami- lies is going to rise and thats going to change the kinds of houses that they buy Mace said noting that as a connected generation that is generally emotionally closer to their parents than the Baby Boomers were with their parents Millennials are not seeking the independence and flight that Boomers had sought. This population has grown up with other generations around them she added. Theyre comfortable with it and they enjoy the energy of it. Sullivan agreed noting This is not a trend its an evolution back to the past. . . . Multigenerational living is not a new concept. Its a concept that our cultures come back to. . . . Everyone lived together and thats just how it was. Part of it was financial but part of it was choice. And I think were moving back there for the same reasons. When it comes to finances and choice there seems to be a clear-cut preference among Millennials when it comes to sustainability in home design. Sustainable features are not just a preference among Millennials theyve become an expectation according to Mace and Sullivan. Absolutely positively it matters Sullivan said of sustainable features noting that homebuilders who dont incorporate sustainable design into their homes may find themselvesin dangerous territory. Likewise Mace noted that Millennials may not neces- sarily pay a premium for sus- tainable features but they may walk away from a home that doesnt meet their expectations. Sustainability practices are a statement about the values of a company Mace said. This Millennial buyer grew up green and they will become increas- ingly engaged and savvy about their home purchase. This vigilant consumer will carry their sourcing prefer- ences and attitudes about fairness into their home- buying years she added. This will require a shift in the homebuilding business model over the next decade as the Millennials start to feel their buying power. I 23 The overarching concern however is whether or not Millennials will buy homes at all. . . . Of those surveyed unequivocally 90 percent want to own homes and they believe that they will. The anticipation is that by 2020 70 percent will . . . move into this rite of passage called homeownership. Michelle Mace Principal M3B Inc. Walking to local amenities such as shopping and dining facilities is important to Millennials. Millennials are seeking nearby entertainment and nightlife options when considering a home purchase. 2015_OlsonCompanyInTownLiving_PortAnniversary 8815 118 PM Page 23